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©2007
The Walter And Eliza Hall
Institute of Medical Research
Melbourne, Australia
 
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WEHI-TV
Updated 17:01:04, 09/04/2008




Introducing WEHI-TV


WEHI-TV participates in a broad range of education and mainstream media projects, through contribution of television-quality science animations, web movies and various spin-off 3D illustrations.


WEHI-TV provides 3D animation sequences to external groups producing science programs for television and multimedia education. The key objective is to raise public understanding and awareness through regular collaborations, while retaining quality control, ensuring the science is accurate and easily understood.


Illustrations and Animations

Illustrations
DNA Molecular Animations
Malaria
CSF - Colony Stimulating Factors
Apoptosis, Clonal Selection and Showreels

All media and images contained on this site are
© Copyright 2008 The Walter & Eliza Hall Institute.
For further information, contact the Webmaster or contact WEHI-TV


About WEHI-TV


WEHI-TV team: WEHI’s
Biomedical Animators,
Etsuko Uno and Drew Berry

The aim of WEHI-TV is to explain and promote the discoveries by scientists at The Walter and Eliza Hall Institute of Medical Research to the public, through short sequences of 3D animation.

Animation is a powerful tool for presenting ideas about science that are impossible to observe and difficult to visualise when described with words. Through 3D animation we can put the audience face-to-face with a neuron pulsing with electric messages, or inside an artery to view the ceaseless rush of blood cells, or hover above the growing knot of flesh in a tumour.

The Walter and Eliza Hall Institute is one of Australia’s leading centres of medical research, having made major discoveries in many areas including cancer (leukaemias, lymphomas and breast cancer), infectious disease (malaria and leishmaniasis), autoimmune disease (arthritis and diabetes), and neurological disorders. The long-term goal of WEHI-TV is to create a world-class library of animations covering each of these key areas of research.

WEHI-TV actively participates in a broad range of education and mainstream media projects, through its contribution of television-quality science animations, web movies and various spin-off 3D illustrations. The WEHI-TV provides all of its 3D animation sequences to external groups producing science programs for television and multimedia education. This objective is to raise public understanding and awareness through regular collaborations, while retaining quality control, ensuring the science is accurate and easily understood.

WEHI-TV’s objective is to break down communication barriers between scientists and the general public, and make biomedical science more easily understood. Science has a reputation for being made of complex ideas (eg the genome), and long technical words (eg Deoxyribonucleic Acid) with acronyms that do little to aid understanding (eg DNA). Animation transforms this scientific knowledge into visual experience, presenting many layers of information that the viewer can intuitively grasp.

By its very nature, medical research raises complex technical and moral issues. One of the objectives of WEHI-TV is to actively address community anxieties about biotechnology arising from public misunderstanding and confusion. Through involvement in better classroom education and more informed news reporting, WEHI-TV intends to raise understanding of the risks and benefits of medical research, and act as a focus for informed debate on the ways science shapes society.

Fundamental to all of the animations are goals of scientific accuracy, visually appealing design and intentional entertainment value. For science, the accuracy of content is crucial, but to attract high-profile television and multimedia producers, the animation must also be visually engaging.


Contacting WEHI-TV

For more information or permission to use the animations
and illustrations on this site, contact WEHI-TV

Comments or suggestions are very welcome.

WEHI-TV can be contacted:

• via e–mail wehi-tv@wehi.edu.au
• via phone +61 (0)3 9345 2416
• via fax +61 (0)3 9347 0852
• via post at 1G Royal Parade, Parkville, Victoria 3050, Australia
• in person at 1G Royal Parade, Parkville
    (Access via Entrance 1 in Royal Pde to
    Royal Melbourne Hospital Campus
    adjacent to University High School)